The future of loyalty:
global key trends for
2025 and beyond

Discover how leading brands are transforming customer loyalty

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Customer loyalty predictions 2025

Stay ahead of loyalty trends

The Future of

Customer Loyalty:

Are You Ready?

Based on a November 2024 survey of 3,000 consumers across the US and globally, this report explores how personalization, sustainability, and digital innovation shape loyalty programs. It highlights regional and generational trends, communication preferences, adoption drivers, and data privacy concerns.

Created in collaboration with Comarch, global leader in loyalty solutions with over 30 years of expertise and the Global Loyalty Organisation, this report provides key insights across industries to help businesses build profitable, customer-centric loyalty programs.

Customer loyalty predictions 2025 and beyond

What´s inside the report?

  • Global Loyalty Market Insights: Understand the latest consumer behaviors, industry benchmarks, and emerging trends
  • Top Loyalty Drivers in 2025: Explore what truly motivates customers—discounts, cashback, personalization, or something new?
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Report

Turn insights into action

Why this report matters

for your business?

74%

of US consumers say they are more likely to shop more and for longer if they receive tailored offers and recommendations

>50%

of respondents prioritize instant digital rewards over traditional point-based programs.

43%

of global respondents are willing to share personal data—but only when rewarded with relevant and personalized offers.

70%

of American respondents say they would remain loyal to a brand because of convenience and value of its rewards

Gain a competitive edge

Who should download his report?

Leverage AI, data, and personalization to create loyalty strategies that drive long-term customer engagement and business growth.

Marketing & business leaders

Leverage AI, data, and personalization to create loyalty strategies that drive long-term customer engagement and business growth.

Understand the key motivators behind loyalty and discover how to optimize programs for stronger retention and brand advocacy.

Loyalty & customer experience professionals

Understand the key motivators behind loyalty and discover how to optimize programs for stronger retention and brand advocacy.

Align your loyalty initiatives with changing consumer behaviors and stay ahead in an increasingly digital and competitive market.

E-commerce & retail specialists

Align your loyalty initiatives with changing consumer behaviors and stay ahead in an increasingly digital and competitive market.

Success story

Want to see the platform in action?

Get your free loyalty report today

One read, endless returns: discover what your customer truly want.
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3000+

consumers

surveyed
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15+

countries

anaylzed
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Exlusive 2025

loyalty

predictions

Interested in launching your loyalty program today?

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