Based on a November 2024 survey of 3,000 consumers across the US and globally, this report explores how personalization, sustainability, and digital innovation shape loyalty programs. It highlights regional and generational trends, communication preferences, adoption drivers, and data privacy concerns.
The future of loyalty:
global key trends for
2025 and beyond
Discover how leading brands are transforming customer loyalty
Get exclusive loyalty insights
Customer loyalty predictions 2025
Stay ahead of loyalty trends
The Future of
Customer Loyalty:
Are You Ready?
Created in collaboration with Comarch, global leader in loyalty solutions with over 30 years of expertise and the Global Loyalty Organisation, this report provides key insights across industries to help businesses build profitable, customer-centric loyalty programs.
Customer loyalty predictions 2025 and beyond
What´s inside the report?
- Global Loyalty Market Insights: Understand the latest consumer behaviors, industry benchmarks, and emerging trends
- Top Loyalty Drivers in 2025: Explore what truly motivates customers—discounts, cashback, personalization, or something new?
Turn insights into action
Why this report matters
for your business?
74%
of US consumers say they are more likely to shop more and for longer if they receive tailored offers and recommendations
>50%
of respondents prioritize instant digital rewards over traditional point-based programs.
43%
of global respondents are willing to share personal data—but only when rewarded with relevant and personalized offers.
70%
of American respondents say they would remain loyal to a brand because of convenience and value of its rewards
Gain a competitive edge
Who should download his report?
Marketing & business leaders
Leverage AI, data, and personalization to create loyalty strategies that drive long-term customer engagement and business growth.
Loyalty & customer experience professionals
Understand the key motivators behind loyalty and discover how to optimize programs for stronger retention and brand advocacy.
E-commerce & retail specialists
Align your loyalty initiatives with changing consumer behaviors and stay ahead in an increasingly digital and competitive market.
Want to see the platform in action?
Get your free loyalty report today
One read, endless returns: discover what your customer truly want.
3000+
consumers
surveyed
15+
countries
anaylzed
Exlusive 2025
loyalty
predictions
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